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Dave Matthews heads up the prepress department at Progressive Printing, a Martinsburg, WV commercial printing facility. Long plagued by Microsoft Publisher files submitted by a typical (in the commercial print world) customer base that’s ill-equipped and uneducated in the process of preparing digital content for print, Matthews discovered Markzware’s PUB2ID plug-in.
Markzware followed up with Matthews some months later to find out how the application had helped solve some of the conversion problems he’d been facing when dealing with Microsoft Publisher files, and he was gracious to share his thoughts:
Markzware: When was the company founded?
Matthews: 1995.
Markzware: Is Progressive Printing’s clientele mostly local to the Martinsburg area? Or does your client base extend beyond the local market?
Matthews: About 60% of our clients are in the Martinsburg area. The other 40% is all over the US.
Marzkware: Progressive Printing offers a wide range of commercial print project—from brochures to business cards, posters to postcards. Out of all of your services, which tends to be the most popular print products you offer? Similarly, is the company known for any particular specialty?
Matthews: Our most popular are brochures and business cards. Our shop is mostly known for customer service. That is how we get new customers, good word from existing customers.
Markzware: I would imagine that you see a lot of different file formats coming into the shop—folks bringing you content that’s been created in everything from Photoshop and InDesign to Microsoft Word and old versions of PageMaker, correct? What types of file formats are most popular? And what types of file formats do you prefer to receive if at all possible?
Matthews: We mostly get [Microsoft] Publisher files from clients that are at home designers. We prefer to receive PDF files ready to go to press, but most clients do not know how to create a PDF.
Markzware: Do you provide your customers with any guideline on preferred file formats and instructions on how to set up their content files so that they’re easier to process through prepress—and ultimately to print?
Matthews: We have offered guidelines and how-tos on how to get files press ready, but they don’t follow through, and it’s easier for us to just fix the job than [plead] with the customer to embed fonts or stop using RGB [images.]
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Markzware: I understand that you purchased Markzware’s plug-in PUB2ID. When did you buy that application, and what prompted you to do so? Do you get a lot of clients who bring in Microsoft Publisher files?
Matthews: We purchased the plug-in in the first week of January 2008. We bought it because we were having an increase in the number of files coming from [Microsoft] Publisher. We have tried to steer away from Publisher files until I purchased PUB2ID. Now we don’t worry when a Publisher file comes into the shop.
Markzware: You and I both know that Publisher files are anything but “print friendly” or “print ready.” But it’s often hard to explain that to a customer who doesn’t quite understand the nuances of what a “print-ready” file consists of. Have you run into that problem a lot, and if so, how has the acquisition of PUB2ID enabled you to avoid those types of conversations?
Matthews: We have around 10% of our customers who use Publisher. The PUB2ID plug-in has allowed me to stop booting up the PC for that one job a week.
Markzware: Your creative tools of choice are those within Adobe’s Creative Suite 3. So tell me how PUB2ID has worked for you. How does it enable you to bring Publisher files into InDesign, and is the process easy/seamless?
Matthews: PUB2ID makes it very easy to deal with these files from customers.
Markzware: Have you encountered any problems with conversion? And if so, what types of issues have you run into?
Matthews: The only problem is fonts really, and that is because of PC fonts versus Mac fonts and customers not knowing how to embed fonts—even though I have gone over it hundreds of times for the same few customers.
Markzware: Generally speaking, was the investment in PUB2ID worthwhile? Have you been able to justify the expenditure, and if so, how quickly did it pay for itself?
Matthews: The plug-in was a great investment. It paid for itself in the first week, because I had a big book to deal with, and if I didn’t have the PUB2ID plug-in, I would probably still be working on that book.
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Filename:
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